How do colors affect us? Introduction
Colors have a profound effect on us at all levels—physical, mental, and emotional.[1]
Therapists, interior designers, artists, stylists, and many more have long held that colors can significantly affect feelings, moods, and emotions.
In fact, the use of colors is so common, in a wide range of fields.
Countless studies have been conducted on the relationship between color, particularly in the areas of marketing and branding.[2]
Here are some of the findings:
- Color influences 85% of the shoppers’ purchase decisions.
- About 62‐90% of the product assessment is based on colors alone.
- Colors increase brand awareness by 80%.
Corporations use colors in their logos to summon different emotions in consumers. For example;
- Fanta uses orange to encourage a feeling of fun and confidence
- Apple uses grey to encourage a feeling of modern and neutral
- Greenpeace uses green to encourage a feeling of growth and health
Several ancient cultures, including the Egyptians and Chinese, practiced the use of colors to heal, today it’s still used as a holistic or alternative treatment.
This method is called Chromotherapy.[3]
you can read more about The colors effect in the following articles:
Warmer Colors https://www.pura-by-al.com/2021/07/21/how-the-colors-affect-us-warmer-colors/
Cooler Colors https://www.pura-by-al.com/2021/08/30/how-the-colors-affect-us-cooler-colors/
Neutral Colors https://www.pura-by-al.com/2021/10/06/how-the-colors-affect-us-neutral-colors/
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[1] A Critical Analysis of Chromotherapy and Its Scientific Evolution https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1297510/
[2] https://www.canva.com/learn/color-meanings-symbolism/
[3] About chromotherapy https://en.wikipedia.org/wiki/Chromotherapy
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